Dialog Star Points Wins Gold Award at Loyalty & Engagement Awards 2023 in Singapore

Ayomal Gunasekera – Head of Loyalty Business of Dialog Axiata PLC receiving the prestigious accolade from one of the judges, Vivian Cheong - Director - Asia Pacific Loyalty Product Offers Lead at Mastercard

Star Points, the loyalty programme of Dialog Axiata PLC achieved global recognition by securing the Gold Award for the Best Loyalty Strategy in the Telecommunications category in Asia during the esteemed 2023 Loyalty & Engagement Awards, organised by MARKETING-INTERACTIVE held in Singapore.

This prestigious accolade marks a significant milestone in the journey of Dialog Star Points, affirming its status as Sri Lanka's internationally acclaimed loyalty programme. Excelling amidst fierce competition from prominent international brands, Dialog's triumph emphasises the company's commitment to delivering unparalleled loyalty experiences to its valued customers. This international recognition reinforces Dialog Star Points as the unmatched loyalty programme in the region, offering exceptional value to its customer base.

Commenting on the achievement, Lasantha Theverapperuma, Group Chief Operating Officer of Dialog Axiata PLC said, “We are immensely proud of Dialog's remarkable achievement, which stands as a testament to our unwavering commitment to delivering the finest loyalty experience to our esteemed customers, creating unmatched value for them. This esteemed award stands as a resounding affirmation of the Star Points program's strength and excellence, making it the leading loyalty program in the region. We extend heartfelt gratitude to our cherished customers and partners, as they have been an integral part of our journey over the last 15 years."

The Loyalty & Engagement Awards, organised by MARKETING-INTERACTIVE, celebrates and acknowledges exemplary loyalty, engagement, and relationship marketing strategies in the South Asia, Southeast Asia, and Oceania regions. The distinguished panel of experienced marketers and industry experts meticulously evaluated all submissions to determine the winners. In light of this momentous achievement, Dialog extends its heartfelt gratitude to its loyal customers and partners who have been the backbone of their success. Dialog remains committed to offering the largest and most comprehensive loyalty programme in the country, continually aiming to provide the best-in-class loyalty experience to its cherished customers.

More information on Dialog Star Points can be accessed via – https://dlg.dialog.lk/